These days the world of online marketing is gaining a lot more experience. Of course, you might be looking forward to getting a better experience with regard to the same for your online business too. If you have a business online then probably you might be having a good website too. But simply creating a site is not enough.
You need to keep it alive and that is why there are certain measures which you need to follow or find a reliable digital marketing agency who can help you. In terms of keeping on top of search engines like Google, it is important to focus well on the landing page and quality score. The more you have a user-friendly site, the better will be the traffic on the same with high chances for your business to score well.
Before we move on to understand in depth about the quality score and landing page, let us first understand what do these two concepts mean.
Know more about Landing Pages
A landing page is all about the Google ad which measures how well is your website performing and giving people the right content and look which they want when they click on the ad. Your landing page is the URL where people click and arrive. Once they click on your ad, your Google ad will then analyze it well using a particular blend of the human evolution and automated system.
The experience you offer shall hamper the ranking of the ad and which is why your CPC and ad audition position will be understood. The ad may not show much if your website is not performing at par. Usually, this is the first step from where any PPC company will start.
Know more about Quality score
Bids, ad extension, and quality score together make sure that your user is only watching the ads that are relevant to their search query. This way, the user is more likely to click on the ads and the one which gets displayed the most on a scale of 1 to 10 is 1 being the worst while 10 being the best shall be considered on the quality score.
For you to improve the quality score and landing page experience, a digital marketing agency shall use certain tips to optimize the site. This way you shall optimize it for conversion rate, business, and even Google. Listed are a few tips that can help you get the desired results.
Speed Should Be Managed
As per the Google data gathered so far, most of the visitors are mobile-friendly who usually abandon the page which takes quite a time to say around more than 4 seconds to load. The data which can load in just a few second can vary.
The users whose experience can change as per the connection speed, device, astrological sign, and even weather can also have the speed of loading affected. Your PPC landing page has to be loaded in less than three seconds limit which is why you need to create the second accordingly. For this, digital marketing agency use options like Google PageSpeed Insights and Pingdom Speed Test to understand the site’s speed performance.
As said earlier, most of the users are usually mobile-friendly. It is quite obvious then to create the landing page which does not just offer fast connection but can also help your site load well on the mobile. You must test your site and landing page to understand if users can view it well on their mobile.
For this, you have to consider factors like value propositions that ash to b accurate, hero image, and even the signals that are quite strong.
Focus on Customers Not Conversions
It is important to focus on your customers rather than the conversion rate. This may seem to be a little tricky but the fact is right. It is important to understand if you optimize the front-end conversion rate, the risk is quite high. Instead, you can cut down the PPC landing pages form fields to only ask for basic details that include a phone number, name, and email id.
This would double up the conversion rate which means you shall easily achieve the CPA goal as well. This would increase the greater number of salespeople for handling the volume too. Even for the users, it can save a lot of their time and you shall only be shortlisting the target audience who can improve your business.
Talking about the quality score, PPC company focus on the ad copy. It has to be revealed to the keyword that people shall search. You need to ensure you are using the right ad copy for different ad areas. It is important to make sure that your ad includes keywords that can take your customer to your site.
You might want to test different ad variations for different ad groups. This way, you will be able to increase the CTR and this, you shall understand if there is any kind of ad copy that is holding the performance back or not.
Focus on Click Through Rate (CTR):
CTR is the right and the most crucial relevant that you need to measure when it comes to quality score. If the people are not clicking, this means, they don’t want the business that you have been providing. If the CTR is high, it means, the quality score shall be high too. This will increase the real estate in their SERPs which can also make your ad look unique.
You must make use of different extensions, title capitalization, and make a perfect call to action for your ads. This will improve the CTR and eventually your quality score too. For this, the keyword used must be relevant. You can opt for the Search Query Reports to understand if there are any negatives and exclude those terms that you want to ignore.
Now that you are much clear with the tips that can help you improve the quality score and landing page experience; it is time that you use it wisely and see the change with your own eyes.